Home News Google Unveils Buy Button on Ads in Mobile-Commerce Push

Google Unveils Buy Button on Ads in Mobile-Commerce Push

Comments Off on Google Unveils Buy Button on Ads in Mobile-Commerce Push

Google Inc. is testing a new feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales.

The Internet-search company’s service, called Purchases on Google, will let users on smartphones click on select search ads that take them directly to a retailer-branded product page hosted by Google, according to an e-mailed statement. The tools will work with a “limited number of retailers” for now, the company said on Wednesday.

Google also unveiled efforts to alert smartphone users to information such as sales and loyalty programs at a local store. In addition, the company will make it simpler to use ads to drive consumers to shopping apps.

[SOURCE- “bloomberg.com”]
Load More Related Articles
Load More By nhdownyflake
Load More In News
Comments are closed.