A recent study says one out of every four customers uses a food ordering app in their mobile. Online food delivery created a new wave in the Indian food industry. This trend first started in the urban communities. Now it has spread to all tier II, tier III cities, and towns as well.
But why are customers embracing food delivery? In this corporate driven world time is an important factor. The corporate lives are programmed between 9 am to 5 pm. Students and working professionals staying away from home are victims of unhealthy and unhygienic food. The scenario where women staying back at home to prepare food is changing. Women are also playing a significant role in all spheres of life. They are more competent, highly aspirational and willing to achieve greater heights.
There is a famous saying tongue has its own brain. Our mind is never contended in having a limited number of tastes. The quest is always on in search of a new variety of foods, delicious cuisines, and mouth-watering dishes. Irrespective of the occasion, food is celebrated as a common bond between people. The online food ordering created a strong image in people’s mind because of multiple factors including wider awareness about the ongoing trend, higher purchase power with extensive internet penetration, exclusive multiple payment gateways, attractive offers, and discounts.
Want to arrange a remarkable meal in minutes for an occasion? How good will be having world’s cuisines on your table? The answer to your question is Freshmenu. Freshmenu delivers orders to your door step within an hour. Freshmenu is remarkable in delivering food to wherever you are in the city. They created a new trend in the online food industry by procuring fresh farm ingredients. They are emerging as giants by showing strong online presence. Marathahalli is a south-eastern suburb of Bangalore city. It’s in a close proximity to HAL airport, Whitefield, and Electronic city. Online food ordering in Marathahalli is showing a positive growth because of its dense urban population.
The online food delivery created a new dimension in the way of eating. The ease of doing business online is quite simple. By 2018, the Indian food tech industry will be reaching $78 million. So it’s very important for restaurants to have an online presence. It helps them to leverage and capitalize their business. Online presence helps them to gain large sales and revenues. The most important thing for any online ordering app is to engage customers constantly. What if the food app doesn’t work? What if it’s unable to engage customers? Another analysis says around 26% new apps are uninstalled the moment after they are used for the first time. Some of the existing food giants always upgrade themselves in terms of technologies. They implement new strategies to engage customers. For instance, Dominos came up with a new strategy of ordering pizzas by sending a pizza emoji directly to their official twitter account. It also started fun games to engage customers. They introduced Pizza hero game to spend more time on their app.
So the answer to the question is a Big Fat Yes for online food delivery.