Snapchat, Instagram, Facebook Boosting Augmented Reality Market: eMarketer

Augmented reality is seeing strong gains among Americans thanks to social networks like Snapchat, Instagram and Facebook, a market research firm said Monday. A new report by eMarketer said some 40 million Americans will engage with augmented reality monthly in 2017, up 30 percent over last year. Virtual reality is also growing, but at a slower pace, according to the researchers. The report said growth in augmented reality is being fueled by Snapchat Lenses, Facebook Stories, and Instagram Stories, while virtual reality usage is driven by 360-degree videos on social…

Read More