How The Points Guy became the finance industry’s best content marketing channel

Content marketing is hot in finance, but it’s a blog about airport lounge access rules and retired airliners that’s become the industry’s favorite way to go to market. It’s called The Points Guy, a blog started by a former Morgan Stanley recruiter when he started flying all over the country looking for new talent. Fast forward seven years and the blog, known as TPG among loyalists, is read by a healthy few million a month — and has become the favorite content marketing channel for big banks. The site is…

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Amadeus renews full content partnership with Etihad Airways

Etihad Airways and Amadeus have renewed their full content agreement that ensures Amadeus-connected travel agencies and travellers continue to have access to the airline’s full inventory of flights, seats and other services. Peter Baumgartner, Etihad Airways chief commercial officer, said: “The guest experience is at the core of everything we do at Etihad Airways. “Rich content showcases our innovative spirit and careful attention to detail. “We know that agents will notice the difference and will be able to sell our award winning product well informed and with confidence if they…

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