How The Points Guy became the finance industry’s best content marketing channel

Content marketing is hot in finance, but it’s a blog about airport lounge access rules and retired airliners that’s become the industry’s favorite way to go to market. It’s called The Points Guy, a blog started by a former Morgan Stanley recruiter when he started flying all over the country looking for new talent. Fast forward seven years and the blog, known as TPG among loyalists, is read by a healthy few million a month — and has become the favorite content marketing channel for big banks. The site is…

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Keep Your Company On The Road To Ecommerce Success With These Marketing Strategies

Many if not most business owners dream of making their organizations successful in the ecommerce campaign. However, it’s important to know that success will not just happen. Rather, you need to actively work to make things like conversion optimization and enhanced industry influence happen by putting together a plan. Below you’ll find just three of many marketing strategies you may want to integrate into your company’s strategic plan for growth: 1. Run A Facebook Contest. One great way to keep your company on the road to ecommerce success is by…

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