Snap Acquires Location Analytics Startup Placed

Snapchat’s parent company Snap has acquired Placed – a Seattle-based startup that operates a consumer location analytics platform – for an undisclosed sum. The company will help Snapchat show advertisers how their ads on its platform bring traffic to their products and services. “Over the past 12 months, Placed has measured more than $500 million (roughly Rs. 3,220 crores) in media spend to store visits, across thousands of campaigns and hundreds of partners, cementing Placed as the leader in location-based attribution,” David Shim, CEO and co-founder of Placed wrote in…

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