How The Points Guy became the finance industry’s best content marketing channel

Content marketing is hot in finance, but it’s a blog about airport lounge access rules and retired airliners that’s become the industry’s favorite way to go to market. It’s called The Points Guy, a blog started by a former Morgan Stanley recruiter when he started flying all over the country looking for new talent. Fast forward seven years and the blog, known as TPG among loyalists, is read by a healthy few million a month — and has become the favorite content marketing channel for big banks. The site is…

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DU’s second cutoff likely to dip by up to 3% points, many seats left

The second cutoff list for admissions to colleges under the Delhi University will be announced on July 1. Many colleges are likely to drop their cutoff by 0.25% to 3% points across the courses. The admission under the second cutoff list will start on July 1 and will continue till July 4. At Shri Ram College of Commerce (SRCC), admission to Economic (Hons) in general and OBC categories will be closed, but BCom (Hons) will have a second list. “The drop will not be much. There is a possibility of…

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