McDonald’s to Use Snapchat to Hire Workers in the US

In its bid to attract young applicants, American fast-food chain McDonald’s will hire some US workers this summer through the photo-sharing app Snapchat. The world’s largest burger chain said the company and its franchisees will hire about 250,000 people across its US restaurants for what is usually one of its busiest seasons of the year, the Chicago Tribune reported. The chain started accepting “Snaplications” in Australia last month, allowing potential employees to make video submissions with a special filter that shows them wearing a McDonald’s uniform. “We thought Snaplications was…

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Snapchat, Instagram, Facebook Boosting Augmented Reality Market: eMarketer

Augmented reality is seeing strong gains among Americans thanks to social networks like Snapchat, Instagram and Facebook, a market research firm said Monday. A new report by eMarketer said some 40 million Americans will engage with augmented reality monthly in 2017, up 30 percent over last year. Virtual reality is also growing, but at a slower pace, according to the researchers. The report said growth in augmented reality is being fueled by Snapchat Lenses, Facebook Stories, and Instagram Stories, while virtual reality usage is driven by 360-degree videos on social…

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