Reviving loyalty reward cards with blockchain

Loyalty card reward programmes have been singled out by PwC economists as one of the top five drivers of blockchain technology over the next decade. They expect blockchain to breathe new life into traditional, card-based loyalty and reward programmes, generating some US $54 billion for the global economy by 2030. It’s quite a moment for the collection of humble plastic cards that have been sitting gathering dust in peoples’ wallets for years. As the report Time for Trust: The trillion dollar reason to rethink blockchain explains, blockchain has a crucial role to…

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