Applicants Want Mix of Old and New Technology in Recruitment, Survey Finds

Now that most teenagers have access to a smartphone, they want colleges to text them — except when they don’t. Student recruitment is complicated like that, as a new national survey of college-bound students suggests. Although most respondents (57 percent) said they were willing to receive texts from colleges, some kinds of messages appealed to them more than others. The vast majority were open to time-sensitive texts about application deadlines (86 percent), responses to specific questions (82 percent), and reminders about events they had registered for (75 percent). But they…

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