Why now is the time for travel brands to go mobile-first

It’s popular to talk about the impact that smartphones have had and with good reason. In recent years, since smartphone introduction, there has been a dramatic shift in the way people engage with brands online. Today, the majority of people interact with brands on a mobile device, not on a computer. But many travel companies haven’t caught up yet with this trend. In the US, Sojern data shows that 26% of travel searches in the fourth quarter of last year occurred on a mobile device. In other parts of the world,…

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