Brighton & Hove Albion to welcome new Aloft hotel

Starwood Hotels & Resorts has entered into a franchise agreement with Brighton & Hove Albion to open a new Aloft hotel in the popular southern England coastal city. The 150-room Aloft Brighton, which is due to open in September 2017, will expand the brand’s growing footprint to four hotels in the UK, including two in London (Aloft London Tobacco Dock opens 2018), one in Liverpool and now one in Brighton. “This agreement illustrates the strong demand for stylish, yet affordable accommodation in mature and strategically important cities such as Brighton,”…

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