Bloomberg Media has developed technology to connect its TV and digital ad inventory

One of the most valuable pieces of technology in ad-supported media today is the tech that can connect media companies’ linear TV and digital advertising businesses. That technology doesn’t fully exist yet, but it’s beginning to take form. Bloomberg Media has developed a technology called Bloomberg Interlink that, as the name suggests, will enable the media company to link its ad inventory across its linear TV network and digital properties. The company will initially use the technology to update the banner ads that appear on screen during its TV shows,…

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West Bengal inn inventory at the rise

The supply of lodge rooms in West Bengal is on the rise, with the total number of rooms inside the Indian kingdom predicted to growth by way of round 35% by way of the quit of the fiscal year. The monetary instances mentioned Sudesh Poddar, president of resort & eating place association of japanese India (HRAEI), as announcing that room supply is expanding especially strongly in Kolkata. “we have a total of approximately five,500 keys in Kolkata between two–superstar and 5–superstar centers which is predicted to the touch 7,500 by…

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