Bloomberg Media has developed technology to connect its TV and digital ad inventory

One of the most valuable pieces of technology in ad-supported media today is the tech that can connect media companies’ linear TV and digital advertising businesses. That technology doesn’t fully exist yet, but it’s beginning to take form. Bloomberg Media has developed a technology called Bloomberg Interlink that, as the name suggests, will enable the media company to link its ad inventory across its linear TV network and digital properties. The company will initially use the technology to update the banner ads that appear on screen during its TV shows,…

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Is social media the new brand ambassador of travel?

How often have your peers reminded you of how much you are missing out on, by being inactive on social media? This emerging platform of expression, entertainment and argument, has indeed been influencing our lives in ways more than one. As you scroll down your social media page, you realise how strategically and how well it has integrated itself into your daily life and work. This often makes one think if being a participant of the game is more an obligation than a choice. Let’s talk about its umpteen influences on travel, for…

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Charter Schools and Media Bias

It’s been 25 years since Minnesota adopted the nation’s first charter school law in 1991. In that time, charter schooling has become one of the most influential and enduring education reforms in recent memory. Today, nearly three million students attend more than 6,800 charter schools nationwide. This extraordinary growth has provoked strong emotions among both charter supporters and detractors. Thus it’s no surprise that those on both sides of the debate have decried media coverage as slanted and biased. In February, Education Post’s Caroline Bermudez complained in a column, “There’s…

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Oculus chief brand new social media hack victim

The leader executive of Facebook-owned virtual reality organization Oculus, Brendan Iribe, has become the modern-day in a string of organization bosses to have their social media accounts hacked. The Oculus boss had his Twitter account compromised, however it is now restored. Google’s Sundar Pichai, Facebook‘s Mark Zuckerberg, Uber’s Travis Kalanick and Twitter’s Dick Costolo have all fallen sufferer to similar hacks. Hacking institution OurMine has claimed obligation for many of those hacks. It does no longer appear like in the back of the hacking of Mr Iribe’s Twitter page even…

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Mass grave found in Syria’s Palmyra after city recaptured from Islamic State: state media

Syrian troops found a mass grave containing around 40 bodies in Palmyra city, captured from Islamic State last Sunday, Syrian state news agency SANA said on Friday. SANA said the grave, which contained many women and children, was in the north-eastern edge of Palmyra. Some of the bodies had been beheaded. The Syrian Observatory for Human Rights which monitors the five-year-old Syrian conflict through a network of sources on the ground, said that Islamic State had killed a number of people at an earlier time and buried them on the…

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How to increase your impact with academic social media

Want to get your ideas out to a wider audience? Get involved in the busy, brilliant world of anonymous academics on Twitter ‘Creative, flexible academic voices are emerging, more closely linked with the public rather than the ivory towers.’ Photograph: Alamy The rise of social media is viewed by many as yet another means of procrastination. Yet academics are increasingly turning to Twitter, not just for entertainment and networking, but to engage audiences in a new way. One of the best-loved academic accounts [email protected]; a feed that blends aphorisms, jokes…

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5 Benefits of using Instamacro on your social media page

In the modern times, technology has developed, and several means of effective communications have evolved. At the moment, you can send a message to millions of people at once by just clicking a button. Sharing experiences and occasions with other people is now effective, but getting followers in social media platforms is a very big headache. However, there are applications that you can use to get likes and followers on your posts. Getting people to follow you is not an easy task, and especially if you do not have an…

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