Travel Texas Names MMGY NJF As New North American PR AOR

AUSTIN — The state-run Texas tourism department has handed MMGY NJF its North American PR business, which was most recently handled by Edelman. As Travel Texas’ North American PR and social media agency of record, MMGY NJF will be responsible for developing earned media and social strategies targeting domestic tourists, who make up 90% of Texas visitors. Out-of-state visitors were responsible for 44% of the $80.3bn Texas travelers spent in 2018. The remit includes targeting national and regional media through proactive pitching efforts, media missions to target markets and marketing…

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