Wish you were here — Qantas revamps the Out of Office reply

The most boring email ever sent or received is getting a makeover in a genius marketing move by Qantas. The Flying Kangaroo has teamed up with Instagram to provide email account holders with a simple formula to link their “out of office reply” to photos from their Insta-account. It means when an out of office reply is sent it will come with a message and an array of travel pictures letting the receiver know they are on leave — and probably enjoying a great holiday. Clever … Qantas’s latest innovation…

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