understand Archives

How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

October 17, 2021October 25, 2021 Loknath Das

Abstract A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle stimulating the benign interaction and continuous progress of technological innovation and business ethics, and realizing a balanced development of enterprises and society, which could promote positive brand and enterprise image…

How information security professionals can help business understand cyber risk

January 18, 2017 subhadip

Information security is continually moving up business and board agendas, but information security professionals find it challenging to help business leaders to understand fully the cyber risks across increasingly digital businesses. The challenge comes as businesses are becoming increasingly reliant on digital and online systems, making it all the more difficult to achieve a good understanding of cyber risks across the whole company. In the digital era, new points of entry are opening up for most business from email to cloud environments, from mobility to applications, from the payment gateway…