Many economies are based on business-to-business companies. They have a lot of people working for them and make a lot of money. Consider this: business-to-business transactions account for fifty percent of the US economy. In addition, 82% of businesses engage in at least some B2B interactions. So, it shouldn’t come as a surprise that so many B2B businesses have blogs to support their business goals and detail their story. Blogs are also used by many to discuss recent developments and industry knowledge. You need to see examples of how these businesses dominate the B2B content space if you want to succeed with your blog. However, before we get into the specifics, let’s briefly compare and contrast B2C and B2B blogs.
B2B Blogs vs. B2C Blogs
The main difference between a B2B blog and a B2C blog is the purpose of the blog itself.
B2C blogs tend to focus on customer service and improving brand loyalty. In addition, B2B companies frequently use their blogs as a marketing tool to increase website traffic and product awareness. B2B businesses can still use blogs to build brand loyalty, but they usually focus on industry-specific issues and trends rather than price points, features, and benefits. For example, if your company is in the SaaS industry and your product is talent management software, you’d want to tackle topics that cater to HR professionals. You would provide them with valuable tips or trends in the talent management space that will help them better align processes, recruitment, and performance.
Why is content so important to B2B businesses?
Blogs have become increasingly relevant in all aspects of the business as a result of the rise of social media. Blogs cover a wide range of industries and subjects, including real estate, fashion, and finance. Blogging and B2B content marketing are appealing to businesses for a number of reasons, one of which is that they can facilitate a two-way dialogue between them and their clients. Customers are given the opportunity to share their thoughts and experiences with a product or service through this. By attracting new customers, increasing website traffic, and improving search engine rankings, blogging can also help bolster a brand’s online presence. As a result, you may see an increase in sales from the leads you cultivate through your content. Because of this, it is an essential strategy for inbound marketing.
What Makes a Good B2B Blog?
A successful B2B business blog is not created overnight. Instead, it’s a comprehensive resource that adds value to the B2B industry conversation while standing out from all the other blogs out there.
It gives a company’s B2B community ideas, insights, opinions, and other useful content that can help them learn from the company’s experience and encourage them to connect and build a connection with the company. But this doesn’t work if companies don’t update their blog posts as new information pops up or touch on interesting and relevant emerging topics.
This indicates that the customer experience is the most important aspect of good B2B blogs. For readers of all levels, they are typically written by experts with years of experience who know exactly what works and what doesn’t, as well as how to navigate common B2B issues. This helps them build a vibrant community around their brands.
7 Businesses That Are Successful at B2B Blogs
The management strategies of six reputable businesses’ B2B blogs are outlined here.
1. Dell
Dell’s corporate blog is streamlined, easy to navigate, and offers an impressive amount of information without being overwhelming.
Dell’s blog includes “how-to” articles that explain how a particular product or feature works to keep readers informed about the most recent company news. This is a great illustration of how businesses can use their blogs to answer questions from customers about their purchased goods and services. Besides this, the company uses its blog to cover critical topics in its industry, like the rise of generative AI. This is a common strategy employed by many B2B companies that want to establish themselves as thought leaders.
2. HubSpot
An outstanding blog has been created by HubSpot, a leading software company for marketing. Sales, product marketing, growth, and marketing strategy are just some of the topics covered on HubSpot’s marketing blog for small businesses. In addition, the blog provides helpful tips and expert guidance on how to start a blog. HubSpot has taken full advantage of the power of blogging by creating a blog that is extremely easy to use and navigate. There are no interactions, animated images, or complicated menus for navigating. The website, on the other hand, makes use of large images and keeps the text brief and to the point. HubSpot is a great example of a B2B blog that is aimed at a broad audience. It’s not all about marketing or sales or products. Everything they publish on the website is geared toward this objective, which is centered on better ways to do things.
3. Salesforce
Since 2007, the Salesforce blog has been up and running. Although it is not the oldest B2B blog, it is one of the most successful and longest-running. It differs from a regular marketing page in that it is written in a more personal tone. That gives the blog a more genuine feel and allows for more depth. In addition, the blog is updated more frequently than a typical marketing page, with approximately three posts per week. The articles are updated on a regular basis, allowing them to remain relevant for a longer period of time, despite the content being evergreen, which covers topics that have been around for years. We love that one of the most exciting features is its use of a call to action to get you to subscribe to new content being released on the Salesforce blog. This personalizes a website that would otherwise be very corporate and encourages customers to engage with Salesforce.
4. SAP
SAP blog posts cover the company, business, technology vision, products, solutions, services, news, and events—all from global perspectives. Posts also include coverage of the latest developments of SAP products, technologies, and solutions as well as industry trends.
This is a fascinating platform for users to discuss a variety of issues pertaining to SAP’s products and solutions thanks to posts contributed by users. The site has an open-minded approach and features lots of useful and high-quality content (which you should outsource to a writing service if you don’t have the talent to write it in-house).
5. Ahrefs
Ahrefs provides a set of tools for content marketing and search engine optimization. The business has been in existence since 2010, and blogging only recently began. Today, the Ahrefs blog has become one of the most popular marketing blogs out there.
This is not just another dull blog about marketing. It features interesting articles about marketing, SEO, and content marketing written by people who know what they’re talking about.
Each post is jam-packed with useful information and insight that can be put into action. Ingeniously, Ahrefs uses its products to demonstrate their value, demonstrating to readers why they should purchase them.
6. GE
While GE is an American multinational conglomerate, it is also one of the most popular B2B blogs. The company focuses on manufacturing products related to electrical engineering, energy, healthcare services, and other business-related services.
