ATLANTA — (BUSINESS WIRE) — Rithum, a leading global commerce solutions provider, today announced two key leadership updates designed to drive strategic growth and operational excellence in 2025 and beyond. Bill Smith has been elevated to Chief Sales Officer, with effect from February 12, 2025, while Sean Meeks will take over as President of Brands on March 3, 2025. These appointments underscore Rithum’s commitment to delivering exceptional value to customers. Both Meeks and Smith will sharpen Rithum’s go-to-market execution and innovation, as well as elevate the company’s customer experiences and ability to deliver impactful, results-driven solutions.
Sean Meeks Joins Rithum as President of Brands
Rithum welcomes Sean Meeks as the new President of Brands, who brings a proven track record of leading go-to-market teams, optimizing revenue strategy and driving transformation in enterprise SaaS organizations.
Meeks most recently held the position of Partner at SBI, a growth advisory firm, where he assisted SaaS companies in developing and implementing high-impact strategies for customer success, enablement, and sales. His experience also includes leadership roles at Workday and Hewlett-Packard (HP), where he led global sales and operations teams, managed enterprise client relationships and helped launch multiple new business units.
The appointment of Meeks is an exciting development for Rithum’s Brands division. His unique combination of strategic insight and hands-on leadership, which spans advisory roles and global corporations, will significantly influence Rithum’s customer service and go-to-market strategy. Bill Smith is promoted to CEO of sales. Since joining Rithum in July 2024 as Vice President of Global Revenue Operations, Bill Smith has led several strategic initiatives, including the Ideal Customer Profile (ICP) project, the launch of a new sales methodology and the rebuild of the Sales Enablement team. He was interim CSO most recently, where he successfully aligned sales functions and sped up pipeline growth. With more than 25 years of experience, Smith has held senior leadership roles at 1E, Granicus and Vista Equity Partners, consistently demonstrating a relentless focus on operational rigor and scaling revenue organizations.
He is extremely well-suited to lead Rithum’s sales organization into the next chapter due to his extensive knowledge of cross-functional teams. Strengthening sales-marketing alignment, sharpening execution, and accelerating growth will all be aided by Smith’s leadership. Lou Keyes, Rithum’s CEO, stated, “This is an important growth period, and Sean and Bill’s strengths and expertise will be instrumental in aiding that progress.” “Just what we need to deliver meaningful results is Sean’s visionary leadership and ability to drive innovation across revenue teams, paired with Bill’s proven success in building high-performing sales organizations.”
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is one of the industry’s most influential and trusted commerce networks, helping brands, retailers, and suppliers work together to deliver third-party (3P) commerce experiences. The Rithum platform enables retailers and brands to scale their product offerings, improve margins, accelerate growth, and optimize operations across channels. Rithum customers use its commerce, marketing, delivery, and discovery solutions to optimize complete consumer shopping experiences. More than 40,000 global brands trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Every day, Rithum processes an average of 2.4 billion transactions for Best Buy, Adidas, The Home Depot, and other retailers.
