Google Acquires Timeful Calendar iOS App for an Undisclosed Amount by NDTV Correspondent, 5 May 2015


Google has acquired the makers of the Timeful app for an undisclosed amount, the Mountain View giant revealed on Monday. The app, which till date was released only for iOS, will remain available for users to download and use, but active development for the platform will cease with the acquisition.
Timeful is a calendar app that analyses a user’s schedule to suggest free time slots for tasks the user wants to complete. This could be anything from wishful thinking (going to the gym) to a reminder to call a bank before the week is up.

The app supposedly learns the user’s schedule, habits, and requirements to better prioritise and assign tasks to free time. While both work and personal tasks are given equal priority, users can assign different priorities to individual tasks.

Google says the Timeful team will be joining the family, and that the firm’s technology will be used to augment Inbox, Calendar, and other services. Timeful on its websiteannouncing the deal said, “You will start to see the unique features you’ve come to expect from Timeful – and much more – available in Google Apps.”

The Mountain View giant announced the acquisition via a blog post, which said, “The Timeful team has built an impressive system that helps you organize your life by understanding your schedule, habits and needs. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities. We’re excited about all the ways Timeful’s technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about.



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