BENGALURU: Maya Rai shops online when she’s bored at work. She clips through the fashion pages of e-commerce portals, between assignments and accounts, pausing only to focus on an outfit, zooming in on details, carefully reading descriptions before cross-checking the writing with the accompanying picture. Until recently, when she added an extra click to her online shopping sprees. READ ALSO: E-commerce may dominate marketing trends in 2015 While buying a kurti, she noticed that the model was Caucasian. She clicked on the next picture, a different model, but also white.…
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Placements at B-Schools like IIMs, others set to rock; e-commerce firms lead the pack with early pre-placement offers
NEW DELHI/MUMBAI: A steady flow of pre-placement offers at top business schools has set the stage for an expected robust placement season ahead. Some B-schools have seen the offers double from a year ago as companies such as the Boston Consulting Group, Amazon, Godrej and Vodafone are increasingly using this route to get tried and tested talent on board. Pre-placement offers post summer internships start trickling into campuses at this time of the year and generally go on till December. Management Development Institute, Gurgaon has received 31 offers so…
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