Amazon’s Travel Strategy Comes Into Focus

So why would Amazon choose to re-enter the travel industry through a seemingly loss-generating proposition hawking already low-margin airline tickets via a Cleartrip partnership in the domestic Indian market? It sounds crazy, but Skift Research believes that airline tickets are a sensible entry point for a new Amazon foray into travel. Flights is a fairly commoditized product with far fewer suppliers to tangle with —hundreds of airlines worldwide versus hundreds of thousands of hotels, for example. But the challenge of selling airfares is that it is a low-margin offering, typically the least…

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