New Delhi: French automaker Citroen on Wednesday has entered into a white-label arrangement with Axis Bank, as a preferred Banking partner, to introduce Citroen Finance in India.
Citroen Finance will provide retail finance and mobility solutions including value added products to its customers and customised credit solutions to its dealers in India, the company said in a statement.
Roland Bouchara, Senior Vice President Sales and Marketing, Citroen India said, “This partnership with Axis Bank is in line with our commitment towards providing the best experience to our customers not only at our dealer showrooms but also online. Citroen Finance will be a one-stop financing solution for our customers and dealer partners in India, offering customised, unique and seamless financial services solutions.”
The company will begin sale with Citroen C5 SUV before the end of 2020, followed by range of locally produced models before the end of 2021.
Commenting on the partnership, JagdeepMallareddy, President and Head- Retail Lending, Axis Bank said, “This collaboration would enable offering Citroen’s advanced and world-class financial products to the Indian consumer, made available through Axis Bank’s extensive physical and digital reach pan India.This partnership adds to our portfolio of large finance partnerships with international and domestic auto manufacturers”
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