According to Strategy Analytics, the Apple Watch owned 75.5% of the global smartwatch market in the second quarter. While the 4 million units that shipped might have disappointed some Wall Streeters who thought another iPhone had been launched, it is way too early to call the timepiece a failure. Apple CEO Tim Cook said that for its first quarter after launch, the Apple Watch outperformed both the iPhone and iPad at the cash register during each of their first quarter of sales.
On Monday, Apple released a trio of new ads for the Apple Watch. Using the tag line “Apps at a tap,” the three ads were all 15 seconds in length and focused on apps for the timepiece. The upcoming WatchOS 2 update taking place this fall will allow more apps to run natively, which means they will open faster and offer a better performance. As Apple has learned, it is never too early to prep the consumer, so these ads have potential smartwatch buyers thinking about the Apple Watch and apps.
The first spot focuses on travel, displaying apps from Expedia, Uber and Yelp. The second ad is all about fitness apps such as Nike+, Waterminder (which tracks your daily intake of H2O) and At Bat (which really isn’t a fitness app). The last ad features music apps like Shazam, Pacemaker DJ and ticket seller StubHub.