“The first Swipe-backed Elite smartphone will be released in August this year”
Following in the footsteps of Micromax and XOLO, another domestic smartphone maker, Swipe, has announced its online-only brand called Elite in the country. The company has announced that the first smartphone under its new brand will be released in August this year.
As per the vendor, the first Elite smartphone will be priced between Rs 5,000 and Rs 15,000. In addition to focusing on budget devices, the company will cater to the premium smartphone segment.
Revealing more on Swipe’s plans, Shripal Gandhi, Founder & CEO of Swipe Technologies said that,“There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.”
Micromax was the first Indian smartphone maker to launch an online-only brand called YU in December last year. Soon after, XOLO introduced its BLACK sub-brand in July. YU sells its devices online exclusively on Amazon, while BLACK has appointed Flipkart as its online sales partner.