Travel Texas Names MMGY NJF As New North American PR AOR

AUSTIN — The state-run Texas tourism department has handed MMGY NJF its North American PR business, which was most recently handled by Edelman. As Travel Texas’ North American PR and social media agency of record, MMGY NJF will be responsible for developing earned media and social strategies targeting domestic tourists, who make up 90% of Texas visitors. Out-of-state visitors were responsible for 44% of the $80.3bn Texas travelers spent in 2018. The remit includes targeting national and regional media through proactive pitching efforts, media missions to target markets and marketing…

Read More

New EU travel requirements mean (slightly) more paperwork for American visitors

Starting in 2021, Americans will no longer be able to hop across the pond for a spur-of-the-moment visit to Europe without completing pre-authorization paperwork. But they still won’t need a visa. On Friday, multiple outlets reported that the European Union had announced that Americans would be required to complete a new visa to visit member countries — a shift away from the current policy which allows US citizens to travel through the 26 European members of the “Schengen Area” for up to 90 days without a visa. In actuality, the EU’s new…

Read More

Is our education system the right fit for American workers?

Once, we all understood the bargain: Succeed in school, get a good job, and you’d laid the groundwork for a financially solid life. Now the education-jobs equation isn’t so clear, and it’s fast growing more complex. Already, two-thirds of jobs require some form of higher education, which can be expensive. And once you have a job, chances are you’ll need at least to retrain to stay on top of new technology, if not get further degrees or certifications to climb the ladder. And as costs stack up, higher education is growing out…

Read More

Experts Debate Financial Future of American Higher Education

Students sit outside at Sweet Briar College, which came very close to closing in 2015. Sweet Briar College is a small, private women’s college in the American state of Virginia. In 2015, the school’s governing board grew concerned about its financial future and considered closing the school. But after a change in leadership and the hard work of its employees and former students, Sweet Briar stayed open. Now, almost three years later, Sweet Briar College is “doing remarkably well,” says Teresa Tomlinson. She is the head of the school’s board of directors. She says…

Read More

American College Application Campaign

Why College Matters Higher education will determine the future of our nation. Often, income inequalities are driven by a lack of access to college. Not only are college graduates half as likely to be unemployed as those with only a high school degree, they are also more likely to vote and be leaders in their communities. The economic health and social viability of a democratic society is determined by the education of its citizens. We must remove the barriers to postsecondary education access.     What Is The American College…

Read More