5 cool summer vacation spots, start booking now to beat June rush

The months of May, June and July are a period of scorching heat and humidity in most parts of India. But these are also the time when Indians go on their summer holidays with friends and family. While most prefer to go to hilly destination to escape the harsh sunlight, some prefer to let their hair down by the beach. Whether one is looking for a vacation by the shore or in a valley deep in the mountains, here are some Indian and international options to explore: Bali boasts of…

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This summer, beat the heat and visit the best spots in Rajasthan. Here’s how

Summers in Rajasthan have become more enthralling — courtesy night tourism, which is taking tourist numbers in the lean season to new heights in the desert state. Colourful lights sparkling bright under the dark sky create a unique contrast, enhancing the beauty of spectacular palaces, gardens and museums. Night tourism allows travellers to visit the major attractions from 6 pm till 10 pm, and was taken to check the dwindling number of tourists during the summers, when the sweltering heat during the day is a deterrent. Introduced by Rajasthan Tourism,…

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How Cello Pens, Mirinda and Bournvita are helping students beat exam stress

Mondelez International-owned malt drink brand Bournvita is running ‘Look beyond marks’ campaign under which it has executed an on-ground activation called ‘Clearance Sale’. Photo: Pradeep Gaur/Mint New Delhi: Brands across categories have launched advertising campaigns to connect with young students and sensitise parents about exam related stress. While several brands in categories like malt based drinks, stationery and beverages have rolled out television and digital campaigns highlighting the mounting examination pressure on students, only a few are taking baby steps in providing solutions to beat the stress. Cello Pens, for instance,…

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My travel photo addiction is out of control – here’s how I’m trying to beat it

Travellers have grown increasingly obsessed with documenting their trips It’s my worst addiction. More pernicious than my attachment to caffeine, TV as background noise or squalid post-gym binges with a monster pack of Kettle Chips. My impulse to document every aspect of a holiday with my camera phone has become all-consuming. And my ability to enjoy travel in the moment is under threat. On a recent trip to Colombia, I realised how bad things had got. I was out in the country’s hot, isolated plains with a small group of…

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