Abstract A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle …
How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty
