Bloomberg Media has developed technology to connect its TV and digital ad inventory

One of the most valuable pieces of technology in ad-supported media today is the tech that can connect media companies’ linear TV and digital advertising businesses. That technology doesn’t fully exist yet, but it’s beginning to take form. Bloomberg Media has developed a technology called Bloomberg Interlink that, as the name suggests, will enable the media company to link its ad inventory across its linear TV network and digital properties. The company will initially use the technology to update the banner ads that appear on screen during its TV shows,…

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