How Cello Pens, Mirinda and Bournvita are helping students beat exam stress

Mondelez International-owned malt drink brand Bournvita is running ‘Look beyond marks’ campaign under which it has executed an on-ground activation called ‘Clearance Sale’. Photo: Pradeep Gaur/Mint New Delhi: Brands across categories have launched advertising campaigns to connect with young students and sensitise parents about exam related stress. While several brands in categories like malt based drinks, stationery and beverages have rolled out television and digital campaigns highlighting the mounting examination pressure on students, only a few are taking baby steps in providing solutions to beat the stress. Cello Pens, for instance,…

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