How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

Abstract A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle stimulating the benign interaction and continuous progress of technological innovation and business ethics, and realizing a balanced development of enterprises and society, which could promote positive brand and enterprise image…

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The future of global ed: civic engagement, social responsibility, says AIEA

Social responsibility and civil engagement are rising on the checklist of what an international education should include. At the recent annual conference of the Association of International Education Administrators, delegates and thought leaders explored how to incorporate social responsibility into the curriculum and underlined the need to create “global citizens”. Sara Custer is originally from Oklahoma. After studying in Chicago and a four-year stint as a TEFL teacher in Barcelona she came to London to start her journalism career. In her free time you’ll find her cycling and desperately trying…

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