How Cello Pens, Mirinda and Bournvita are helping students beat exam stress

Mondelez International-owned malt drink brand Bournvita is running ‘Look beyond marks’ campaign under which it has executed an on-ground activation called ‘Clearance Sale’. Photo: Pradeep Gaur/Mint New Delhi: Brands across categories have launched advertising campaigns to connect with young students and sensitise parents about exam related stress. While several brands in categories like malt based drinks, stationery and beverages have rolled out television and digital campaigns highlighting the mounting examination pressure on students, only a few are taking baby steps in providing solutions to beat the stress. Cello Pens, for instance,…

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Rising NPA in education loan propelling banks’ stress

Rising NPA in education loan propelling banks’ stress New Delhi : Amid the ongoing crisis caused by increasing Non-Performing Assets (NPAs) in the banking sector, default payment in education loans is adding on to this, the data released by the Indian Banks’ Association (IBA) revealed. In the educational loans segment, the default in repayment has risen to 7.67 percent of the outstanding amount at March-end, 2017 from 5.7 percent two years ago. Further, the total outstanding education loan at end of the fiscal 2016-17 was Rs 67,678.5 crore, of which Rs…

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Save Yourself the Stress – Hire a Professional Moving Company For Your Long-Distance Move

Moving can appear like a bad dream, however when you have proficient long separation movers on your group, they’ll guarantee your turn goes easily. Try not to go only it – employ a specialist moving organization to dispense with the anxiety of movement. Moving anyplace, be it crosswise over town or the nation over, makes a gigantic measure of anxiety. Be that as it may, when you’re moving long separation, that anxiety can appear to duplicate a hundredfold with each mile. Employing an expert, trustworthy moving organization can guarantee your…

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