Bloomberg Media has developed technology to connect its TV and digital ad inventory

One of the most valuable pieces of technology in ad-supported media today is the tech that can connect media companies’ linear TV and digital advertising businesses. That technology doesn’t fully exist yet, but it’s beginning to take form. Bloomberg Media has developed a technology called Bloomberg Interlink that, as the name suggests, will enable the media company to link its ad inventory across its linear TV network and digital properties. The company will initially use the technology to update the banner ads that appear on screen during its TV shows,…

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The TV Host Being Paid To Travel To Mysterious Islands

Travel Channel host and journalist Kellee Edwards is often told she has the coolest job in the world.KELLEE EDWARDS. Describing herself as having the skillset of a Bond girl meets Laura Croft, Edwards is tasked with exploring the remote corners of the earth, uncovering unique cultural traditions and sharing stories of people in far flung places. From mountaineering to skydiving, there’s nothing off limits for Edwards. She has explored Indonesian caves with thousands of buried bodies and trekked to an Alaskan island with a population of 22 people. For an episode in South…

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TV singing champ from Noida scores 93% in CBSE 12th boards battling all odds

On the first day of the month of Ramzan, 17-year-old Minnatullah gave his Noida-based family a gift they will remember for ages — he scored 93% marks in his class 12 boards. What makes his achievement sweeter is that Minnatullah has already made a name for himself in the world of music. All this despite the fact that he comes from a family of meagre means. A former participant of popular talent hunt show Sa Re Ga Ma Pa Li’l Champs, Minnatullah is a celebrity among his classmates at Delhi…

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Hands On: the New, Siri-Enabled Apple TV

Don’t call it a comeback. Apple TV has been here for years. And yet, here is Apple, launching an upgraded Apple TV with a new interface, remote, and plan to dominate your living room and grow its ever-expanding universe of technology and entertainment offerings. That new plan? Apps. That would seem a bit flip, except for the fact that Apple made one of the most successful consumer-technology products of all time, the iPhone, by expertly leveraging third-party apps. Can Apple do it again? I got the chance to use the new…

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