How The Points Guy became the finance industry’s best content marketing channel

Content marketing is hot in finance, but it’s a blog about airport lounge access rules and retired airliners that’s become the industry’s favorite way to go to market. It’s called The Points Guy, a blog started by a former Morgan Stanley recruiter when he started flying all over the country looking for new talent. Fast forward seven years and the blog, known as TPG among loyalists, is read by a healthy few million a month — and has become the favorite content marketing channel for big banks. The site is…

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This country tops the best expat destinations for 2017. Last year it barely made it to the top 20

It may not be top of mind, but this small country in the Persian Gulf managed to leapfrog its way from 19th place in 2016 to the top spot this year, due mostly to the ease of settling in and high career satisfaction, as reported by its expat citizens. For the survey, conducted by networking site InterNations, 13,000 expats representing 166 nationalities, living in 188 countries or territories, were asked to rate 43 different aspects of life in their host country, which were then pooled into six categories: quality of…

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The Best Way to Launch a New Product for Your Business

You might think that launching a new product with so much media around would be easy. However, the opposite is true. Now there is so much news and noise, that trying to stand out can be difficult. If you want to be seen and get your message out to the customers, you need to think ahead. There are a few ways that you can effectively get your new product out there, and here are some tips for you to do so. Begin Early If you want to attract attention to…

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Delhi University admissions: Get your best four score right to book your seat

Now that the Delhi University has announced its first list of cutoffs for admission in its colleges, all that is standing between applicants and a seat in their preferred college is your ‘best four’ score. Students have until June 28 to visit colleges and secure a seat in these highly sought-after colleges. However, one must first calculate the ‘best four’ score to ascertain if they have cleared the cutoff grade to be eligible for one of the 56,000 seats available in 63 DU colleges. DU asks its students to calculate…

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DU admissions: Keep your documents handy, get the best of four calculation right

  Gear up to grab a seat at their dream college as Delhi University (DU) released its first cutoff list on Friday evening. The admission process for the first cutoff list will be on from June 24 to June 28, following which the university will release its second list on July 1. HT spoke to a few DU students who shared their experience of struggling to find the way to offices in colleges, losing their original certificates to hiring e-rickshaw drivers as guardians to get rooms in hostels. Many students recounted…

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The Best Episodes of “Through the Wormhole”

Since June 9, 2010, the American TV network Science began showing its first episode of Through the Wormhole. This show is a combination of all things pop culture and science, which gives way to the term “Popscience”. It has everything to do with the universe and space and asks the big philosophical questions that provoke human curiosity. There are a lot of things to like about this show, but all of them will probably pale in comparison to the fact that THE Morgan Freeman narrates it. If we’re being totally…

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How to find the best credit card for summer travel

Scoring the best credit card for travel perks could help make or break your summer getaway. A new report from WalletHub found which credit cards offer the best benefits for travelers. Among their top picks: the Barclaycard Arrival Plus World Elite Mastercard. This card has an annual fee of $89, which is waived in the first year, and no foreign transaction fees. To get the best deal on a travel card, look at the signing bonuses offered, annual fees, and foreign transaction fees. For example, the Chase Sapphire Preferred card…

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From Colmar to Prague: 5 cities to visit for the best of the European spring

From chocolate egg hunts to Easter farmer’s markets, Europe offers picture postcard perfect destinations that explode in a kaleidoscope of colours during the annual miracle that is spring. From chocolate egg hunts to Easter farmer’s markets, Europe offers picture postcard perfect destinations that explode in a kaleidoscope of colours during the annual miracle that is spring. For travellers looking for a long weekend getaway that showcases the best of spring, Brussels-based outfit European Best Destinations, which works to promote culture and tourism on the continent, has released a list of…

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Technology must amplify the best of humanity Microsoft Indias former chairman

Bhaskar Pramanik, 65, capped a corporate career spanning 45 years with six years at Microsoft India, from where he retired last month as chairman. A science fiction fan and lover of awkward acronyms for action plans, Pramanik remains optimistic about technology for the good of all. He tells Forbes India that disruption is taking place at the bottom of the pyramid, and that our values must evolve with advancements in technology. Edited excerpts: Q. It is often thought that some great technologies have had very long gestation periods at Microsoft….

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Which Travel Search Site Is Best It Depends on Your Goals

In the beginning, you called an airline or travel agent when you wanted to book a trip. But if you’ve done any traveling at all within the last 15 years, you’ve probably come across a fare aggregator or metasearch site. Hundreds of perfectly legitimate ones exist; you’ve undoubtedly heard of Expedia, Priceline and Hotwire, to name three. Does it matter which site you use, or are they all basically the same? These online travel agencies, or O.T.A.s, and search sites scrape data from other sources, reorganize it and present it…

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