Wellness, Experiences & Travel Top mbg Readers’ Wish Lists For 2018

In 2018, mbg readers are packing their bags. The results from our annual survey are in, and they speak to a trend that’s going global: the merging of wellness and travel. We’ve seen the tourism market turn toward wellness in recent years with brands like Westin investing in healthy hospitality, and that trend is accelerating in 2018. Lonely Planet reports that the travel industry’s fastest-growing sector is wellness tourism, which with a 10 percent rise in 2017, is now estimated as a $500 billion market. Forecasts like those by the Global Wellness Institute suggest that the…

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Wish you were here — Qantas revamps the Out of Office reply

The most boring email ever sent or received is getting a makeover in a genius marketing move by Qantas. The Flying Kangaroo has teamed up with Instagram to provide email account holders with a simple formula to link their “out of office reply” to photos from their Insta-account. It means when an out of office reply is sent it will come with a message and an array of travel pictures letting the receiver know they are on leave — and probably enjoying a great holiday. Clever … Qantas’s latest innovation…

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