You might think that launching a new product with so much media around would be easy. However, the opposite is true. Now there is so much news and noise, that trying to stand out can be difficult. If you want to be seen and get your message out to the customers, you need to think ahead.
There are a few ways that you can effectively get your new product out there, and here are some tips for you to do so.
Begin Early
If you want to attract attention to a new product or service, then you need to think well ahead and be effective. The press is not going to come and see you when you need them to, so you need to start early.
Plan to begin your launch around 6-8 weeks before the official launch date, that way, there will already be some momentum before the launch. As you progress toward the launch, keep adding new details and news up to and beyond the launch.
Allow Influential People to Use the Products
A good way to get publicity is to make your products available to people who have influence in the industry. These can be bloggers, review magazines or websites, and loyal customers.
If you can get your product out to these people, then they can try it out and write a review on their blog or your website. It will give you good publicity and draw visitors to your website.
Use Social Media
Social media is as important to marketing as any other media technique, so you have to be ready to use it to your advantage. You don’t want to give away too much in one go, keep things simple and low key so you can build a little intrigue.
You can use these platforms to send out press releases and maybe a few technical details. If you don’t have the time to write the press releases yourself, you can hire someone to do it for you.
Try to be Unique
A lot of companies use the same types of advertising to sell their products. Unless you are a big company, this might not generate the interest you want. A good way to get people’s attention is to do something different.
It doesn’t have to be expensive or flamboyant; it only needs to be a campaign away from the normal news. It might surprise you just how much interest you can generate from this type of marketing.
Once you have spent all that time building interest in your product, you can focus on the launch itself. Don’t expect a big fanfare, simply make the product available and tell everyone about it. You should continue to release information about the product after launch to keep things moving.
With all these things completed, you should have a product that will become known by your customers and hopefully become a good seller for your company.
