Google Inc. is testing a new feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales.
The Internet-search company’s service, called Purchases on Google, will let users on smartphones click on select search ads that take them directly to a retailer-branded product page hosted by Google, according to an e-mailed statement. The tools will work with a “limited number of retailers” for now, the company said on Wednesday.
Google also unveiled efforts to alert smartphone users to information such as sales and loyalty programs at a local store. In addition, the company will make it simpler to use ads to drive consumers to shopping apps.[SOURCE- “bloomberg.com”]