Loyalty card reward programmes have been singled out by PwC economists as one of the top five drivers of blockchain technology over the next decade. They expect blockchain to breathe new life into traditional, card-based loyalty and reward programmes, generating some US $54 billion for the global economy by 2030. It’s quite a moment for the collection of humble plastic …

Abstract A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle …