Reviving loyalty reward cards with blockchain

Loyalty card reward programmes have been singled out by PwC economists as one of the top five drivers of blockchain technology over the next decade. They expect blockchain to breathe new life into traditional, card-based loyalty and reward programmes, generating some US $54 billion for the global economy by 2030. It’s quite a moment for the collection of humble plastic cards that have been sitting gathering dust in peoples’ wallets for years. As the report Time for Trust: The trillion dollar reason to rethink blockchain explains, blockchain has a crucial role to…

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How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

Abstract A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle stimulating the benign interaction and continuous progress of technological innovation and business ethics, and realizing a balanced development of enterprises and society, which could promote positive brand and enterprise image…

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