How Indian Government Is Bridging Finance And Transaction Gaps In MSME Industry

Anita Roddick, a British businesswoman and founder of The Body Shop, once quoted, “If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management.” She pins down two key factors that drive business growth for entrepreneurs and understanding of ‘finance’ being the first one. Other growth factors like quality management, strategy, people, operations, risk management, customer centricity etc., may also be relevant. However, in this article, we will focus on the significance of finance and transactions as a…

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Transaction SMS: The Best Way to Improve Your Customer Experience

Nowadays, the means of bulkSMS promotion have experienced a drastic transformation. And the big organizations, industries, and marketers are not restricted to send promotional messages in order to market their products. Instead of calling or email, people of marketing can use SMS services to grab the attention of the target customers. Transactional messages are also used by the banks to inform the consumers that their balance is detected or credited by so and so. You can better understand the importance of transactional SMS with below-mentioned story: A boy went for…

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