Uber is tops in more than one category, Facebook absolutely destroys the social competition, and Wish got more app downloads than e-commerce giant Amazon. Those are just a few of the insights from Apptopia’s most downloaded apps of 2018 list.
The single most-downloaded app of 2018?
That would be WhatsApp, Facebook’s other global messaging platform, with more than 779 million downloads between iOS and Android. The only other app that even came close is the casual game Helix Jump, with more than 334 million installs.
“If you needed any further proof that hyper-casual games are here to stay, this chart should do it for you,” says Apptopia VP of research Adam Blacker. “Helix Jump, an addictive game from Voodoo, racked up more downloads than both Fortnite and PUBG mobile.”
In addition, Voodoo was the top mobile games publisher globally in 2018 — at least by downloads — with 1.2 billion, Blacker adds.
What’s also clear? The on-demand economy is here to stay.
“Across the board in shopping, food and drink, music, dating, social, entertainment, and games, it’s clear that the modern mobile consumer wants what she wants instantly, delivered when and where convenient,” says marketing intelligence startup Singular’s CEO Gadi Eliashiv. “This is a significant shift in our economy, driven by mobile. (Full disclosure: I consult with Singular.)